Ecommerce SEO

Dont use the easy actinic [link] option when linking across your actinic site. this will not give you the desired url and anchor text you need to help maximise your efforts.

Do manual links and this will allow you to use the ‘title=’ attribute as well as give you more control over the destination. This is vital when trying to push landing pages.

When creating sites in Actinic, don’t think that all the work needs to be done purely in Actinic software and you are restricted to its ways. Create your own landing pages that you reference with inline linking or from a section in the nav that is called from Actinic.

Doing this you can then manually upload and maintain landing pages that you maintain using your html editor.

This SEO tip is not just restricted to Actinic, this goes for almost any off the shelf e-commerce package.

If you use a different template for each section of your site then you can get the titles to display very nicely and to suit the content.

 eg. the title of the index page I always put in manually, I would have actinic point to the index page at the root but NOT be part of the snapshot so i can edit it quicker and easier.

Then the templates, for the main acatalog index page I do this one manually as actinic restricts you in the title.

For the sections I then create pages with a title that is something like ’section variable name | sitename’

And then for the items i would code the template with ‘product variable name | section name’

this way you get great targeted titles to match the H1 and links for the products that are on the pages. this is a semi automated way of optimising your catalog and is especially useful if you have hundreds or thousands of products.