If you use a different template for each section of your site then you can get the titles to display very nicely and to suit the content.
eg. the title of the index page I always put in manually, I would have actinic point to the index page at the root but NOT be part of the snapshot so i can edit it quicker and easier.
Then the templates, for the main acatalog index page I do this one manually as actinic restricts you in the title.
For the sections I then create pages with a title that is something like ’section variable name | sitename’
And then for the items i would code the template with ‘product variable name | section name’
this way you get great targeted titles to match the H1 and links for the products that are on the pages. this is a semi automated way of optimising your catalog and is especially useful if you have hundreds or thousands of products.
If you have your sites in Webmaster tools, you can see the top queiries and the top clicks. There are now percentages showing up for the popularity and timelines on here too.
One great way to make this work is to look at the top searches you are being listed under and then examining your clicks from this phrase. Maybe your meta description is very weak compared to the competition so you are not recieving the clickthroughs you could.
Change your meta desciptions on the landing pages only and monitor your clicks from that key phrase and see if it improves.
Dont forget the the meta description is an opportunity to try and gain the users click for your site.
This is a quick tip for you v7 users, this will help you get many more pages indexed deep into your site.
The default info button gives you a javascript popup, this cant be indexed as an extra page in search engines. If you edit the text and make it to a html page then you dont need to leave the site (popup) to display the larger image or more info for your product.
Since this is a template change it is great for adding to large sites and instantly having many more pages accessible for indexing.
The areas to edit are;
id %s 2175
id add target=”_self” 1191
To make these changes, open Actinic, click from the menu at the top ‘design’ then ‘text’ then click the ‘go to’ button and search for ‘2175′
If you replace the whole string with %s then this will prevent it from being a javascript popup.
The second part of this is to handle the html element and this is done by editing id 1191.
For this one you add a target to the end like so target=”_self” and this will make it open in same window.
To complete the set up, amend the template used to display the popup to look like your normal site template, add in the html links manually for the main sections here too.
