Dont use the easy actinic [link] option when linking across your actinic site. this will not give you the desired url and anchor text you need to help maximise your efforts.
Do manual links and this will allow you to use the ‘title=’ attribute as well as give you more control over the destination. This is vital when trying to push landing pages.
An often forgotten part of linking is the out bound link. All the talk of Page Rank and keeping all those lovely links to yourself. If you don’t have an outbound link in your site then you are missing a trick, a very big trick.
The best way I find to do an outbound link is to link to point it to ‘wikipedia’. I put a link down the page that is an inline text link using the anchor text of the chosen key phrase for the page.
When creating sites in Actinic, don’t think that all the work needs to be done purely in Actinic software and you are restricted to its ways. Create your own landing pages that you reference with inline linking or from a section in the nav that is called from Actinic.
Doing this you can then manually upload and maintain landing pages that you maintain using your html editor.
This SEO tip is not just restricted to Actinic, this goes for almost any off the shelf e-commerce package.
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